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Brand Strategy, Positioning and Ad Campaigns

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Behind every great brand is a powerful strategic and creative foundation. I help brands develop bold ideas, craft engaging stories, and execute performance-driven campaigns that don’t just look good—they drive real business impact. From full-funnel brand marketing to storytelling and conversion-optimized creative, I ensure every touchpoint is designed for growth and engagement.

Social & Content

Moving at the Speed of Culture. I create social-first brand strategies and creative work that turn brands into conversation starters, not just advertisers. By developing always-on content ecosystems, platform-native creative, and high-impact storytelling, I help brands build engaged communities and lasting influence.

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Generative and Enterprise AI

AI-Powered Marketing & Scalable Storytelling. I integrate AI-driven insights, automation, and content personalization into creative workflows—helping brands optimize campaigns, scale storytelling, and innovate faster.

Creative Partnerships

Tapping Into the Creator Economy for Brand Growth. I help brands develop strategic influencer partnerships that feel authentic, scalable, and performance-driven—from macro-influencers to hyper-targeted creator collaborations.

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Branded Experiences & Activation

Turning Brand Strategy Into Real-World Engagement.I develop brand activations, partnerships, and sponsorships that drive audience connection—whether through experiential, live events, or digital collaborations.

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UX / UI

I shape branded user experiences across digital, product, and content ecosystems—ensuring every touchpoint is intuitive, engaging, and brand-driven. I create interactions that leave no dead ends in the buyer’s awareness and consideration journey.

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Performance Based Marketing

It’s is not just about driving outcome; it’s about pushing boundaries. By integrating cutting-edge tools, data-driven strategies, and a focus on optimization, I help brands build their voice, look, feel, humor, and emotional intelligence while achieving measurable results.

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About Me

I began my career at CAA/ICM in Content Development, bringing that expertise in culturally relevant entertainment and storytelling into advertising and marketing. I have since led creative from strategy to execution for top brands and agencies, working brand side, at agencies, entertainment and production companies and as a consultant (mostly long term contracts), where I blend tech, creativity, and experiential marketing to push brands forward.