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Creative Director, Brand Innovator, Writer, #GirlDad

I am an Executive Creative Director and Writer specializing in high-impact brand positioning and storytelling, AI-powered marketing, and cultural relevance. I connect global brands to culture by building growth through relevance and innovation.

With expertise in creative integration, social engagement, branded experiences, and real-time content optimization, I create scalable, high-performing marketing ecosystems that adapt to audience behavior. A pioneer in macro and micro Influencer and Creator partnerships, I help brands activate culture, drive engagement, and achieve measurable impact.

Awards include Cannes Lions, One Show Pencils, Andys, Addys, Effies and the Chris Award for Human Rights for eight short films I wrote about fighting prejudice.

I’m the proud dad of two girls; 6 and 4 yrs old, who make my day, every day

I have also written and published several humor books with Harper Collins. Currently working on third one, titled ‘“Whiz Kid”; a satire on modern start-up culture.

You can reach me at joshdavidrubin@gmail.com

Recent Highlights:

  • At Royal Caribbean, spearheading the global launch of an entirely new brand focused on enrichment and immersion.

• At Dentsu, at total transformation of American Express into an inclusive Gen Z brand that’s all about backing community, support and experience.

* At Spark 44, a complete reinvention of Land Rover into a fashion inspired lifestyle brand that defines modern luxury and leadership.

• At Spark 44, built Makers Studio and Content Creation Lab focused on lean, short-form social production.

• At Song, turning JLR into a creative-driven brand that talks to a new generation focused on orginality, sustainability and disruption.

• At Accenture, inventing AI projects ConsumerBot and SuperEgo and more to leverage creative potential of AI for clients.

• Working with innovative start-ups; Open Fortune, Better Help, BEM, Birthday and more to help tell their brand stories.

Select Brands

Google, Meta, Netflix, Diageo, Jaguar, American Express, NFL, Samsung, Chipotle, Amazon, PayPal, Zelle, Goldman Sachs, Nike, HBO. Royal Caribbean Group

 

Select Agencies

BBH, Spark 44, Accenture Song/Droga5, Mother, R/GA, Ogilvy, Havas, Dentsu, WPP, @Radical, Saatchi, BBDO, Big Spaceship, 360i, Huge

Software Skills:

Basecamp, Workfront, Teamwork, Sprout Social, AspireIQ, Upfluence, Google Analytics, Adobe Analytics, Google Trends, BuzzSumo, Hootsuite Insights, SEMrush, Influencity, Ahrefs, Hotjar, Salesforce, HubSpot, Asana, Trello, Slack, Monday.com, Mention, Tableau, Canva, Buffer, Later, Sprinklr, Adobe Creative Suite, Microsoft Office Suite, Google Workspace, Figma, Miro, Jira, Zoom, Google Data Studio, Marketo, Mailchimp, Constant Contact, WordPress, Shopify, Magento, Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, Twitter Ads, TikTok Ads Manager, Pinterest Ads, Snapchat Ads, Programmatic DSPs (The Trade Desk, MediaMath), Moz, Conductor, Similarweb, Google Tag Manager, and Optimizely.