Josh Rubin

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Creative Director, Brand Builder, Writer, #GirlDad, (He, Him)

Josh Rubin is an Executive Creative Director and Writer leading and making high-impact, creative communications for global brands and best-in-class agencies. Connecting brands to culture by building growth through relevance.

Specializing in innovative, 360 integration, social content, branded experiences, and optimization of cultural moments. Expert in pioneering macro and micro Influencer and Creator partnerships that drive engagement.

Josh began his career at CAA/ICM in Film and Content Development and brought that knowledge of creating culturally relevant entertainment content to the Ad world, working with innovative brands and best-in-class advertising, marketing, PR, communications, content and tech agencies. Experience both in-house, at agencies and consultancies.

Awards include Cannes Lions, One Show Pencils, Andys, Addys, Effies and the Chris Award for Human Rights.

Recent Highlights:

• At Dentsu, at total transformation of American Express into an inclusive Gen Z brand that’s all about backing community, support and experience.

* At Spark 44, a complete reinvention of Land Rover into a fashion inspired lifestyle brand that defines modern luxury and leadership.

• At Spark 44, built Makers Studio and Content Creation Lab focused on lean, short-form social production.

• At Song, turning JLR into a purpose driven brand that talks to a new generation focused on creativity, sustainability and disruption.

• At Accenture, inventing AI projects ConsumerBot and SuperEgo and more to leverage creative potential of AI for clients.

• Working with innovative start-ups; Open Fortune, Better Help, BEM, Birthday and more to help tell their brand stories.

Select Brands

Google, Meta, Netflix, Diageo, Jaguar, American Express, NFL, Samsung, Chipotle, Amazon, PayPal, Zelle, Goldman Sachs, Nike, HBO and Start-ups; Open Fortune, Custodia, Birthday, BetterHelp

 

Select Agencies

BBH, Spark 44, Accenture Song/Droga5, Mother, R/GA, Ogilvy, Havas, Dentsu, WPP, @Radical, Saatchi, Strawberry Frog, BBDO, Big Spaceship, 360i, Huge

Software Skills:

Basecamp, Workfront, Teamwork, Sprout Social, AspireIQ, Upfluence, Google Analytics, Adobe Analytics, Google Trends, BuzzSumo, Hootsuite Insights, SEMrush, Influencity, Ahrefs, Hotjar, Salesforce, HubSpot, Asana, Trello, Slack, Monday.com, Mention, Tableau, Canva, Buffer, Later, Sprinklr, Adobe Creative Suite, Microsoft Office Suite, Google Workspace, Figma, Miro, Jira, Zoom, Google Data Studio, Marketo, Mailchimp, Constant Contact, WordPress, Shopify, Magento, Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, Twitter Ads, TikTok Ads Manager, Pinterest Ads, Snapchat Ads, Programmatic DSPs (The Trade Desk, MediaMath), Moz, Conductor, Similarweb, Google Tag Manager, and Optimizely.