Jaguar Land Rover - Branded Experiences
We transformed Land Rover into a brand new icon and symbol of Modern Luxury and Adventure. Creating and curating branded experiences for our Tastemakers and Customers. This led to shared and earned media for us and for them.
4 By Far - Live Music and Adventure
In Coachella Valley, we celebrated the arrival of the New Defender in the U.S. with two days of epic adventure, live music and Land Rover vehicles for our loyalist advocates. Attendees were treated to music from Grammy Award-winning producers and some of today’s hottest artists.
Range Rover Houses
We turned a contemporary spaces like Park City’s historic Main Street into a glamorous venue for alpine entertainment. Host to après-ski cocktails, massages, wine tastings, musical performances, and other events hosted by Architectural Digest. We invited and treated all our Influencer, Creator partners and best customers to special access. This created engaging content for all our owned channels and them experiences to share on theirs. Lifestyle influencers Like Patrick Janelle, Kayla Seah, and TyLynn Nguyen and more attended the event as well as covering it for their followers.
Namibia
The Land Rover Namibia Adventure offers a chance to be one of the first to explore this incredible country from behind the wheel of the All-New Discovery. As they took the journey it gave them exceptional content to share.
Destination Defender
Those who love both luxury and adventure were given a place to test their mettle while enjoying concerts and all the best that the off road life can offer.
The Ice Academy
Advocates come and experience the rare joy of learning how to drive on pure ice. Who would turn down an invitation to make donuts on the ice without any fear?
