Gen AI: The Good, The Bad & The Algorithm
Beginning at Accenture and beyond, I developed many projects around creative uses of both AI and Gen AI. The areas I’ve focused on are; New Creative Modes; finding ways to make immersive campaigns using AI in unexpected ways. Customer-Centric Approaches: Emphasizing the role of AI in meeting customer needs and making our messages more personalized and intention-based. Ethical and Responsible use: Finding ways to make AI ethical, unbiased and beneficial. Cohesion: Using both AI and Gen AI to connect the dots for brands many arms of creative communication to unify its messages across all touchpoints. Below are three examples…
PROJECT #1: CONSUMER BOTS - A GTP CONSUMER PERSONA SERVICE
I invented, created and developed this Generative AI project that brings personas to life to create better journey mapping by helping us understand our consumers better. The creative work improves as we get to know our consumers better and understand what makes them who they really are beyond classic segmentation.I designed "ConsumerBots". They can live on our clients desktops and give insightful answers to questions about themselves, 24/7. Imagine having your own consumers at your fingertips all day long, primed in real time by strategists and predictive analytics. It would have multimodal functionality so would ingest visual content as well, potentially unlocking new capabilities beyond textual analysis. Thus far, this has been used for presentations to JLR, Mars, Takeda, JLR, Concentric Life, Merck, and more. It takes thousands of insights per segment and puts them into one Consumerbot persona profile.
Our personas to help Healthcare Providers practice interactions with Doctors and Hospitals. (Presented to Takeda, Concentric Life Sciences, Merck, Eli Lilly). The avatars were rebuilt and primed on existing data of pharma sales rep's free text and modeled HCP behavior based on preferences and motivations. Here a rep talks with a Doctor.
Jaguar and Range Rover learned about their customers and drivers as we had our strategists prime the AI personas for both sides of customers personas Q and A. Here a Range Rover Driver talks about her preferences. The system is designed to grow in real-time as it is both open (getting info from internet) and closed (learning from our own experts).
PROJECT #2: WELCOME TO THE OMNIVERSE
Partnered with Nvidia. Using NVIDIA's Omniverse platform to generate highest fidelity Defender vehicles from computer-aided design data for marketing purposes. Coupled with the NVIDIA Edify-powered generative AI micro service, we enabled the creation of cinematic 3D environments via conversational prompts. The result is a fully immersive 3D scene, harmonizing realistic, generated environments with a digital twin of the Defender vehicle.
PROJECT #3: SUPEREGO - A CONSCIENCE FOR AI
Who says AI isn’t self aware? I created a platform proposal that is “IA or AI” meaning Internal Affairs for AI. It’s purpose; to scan itself. Specifically, a companies own AI practices to make sure it is conforming to their own corporate code of ethics and best practices. It is the safeguard for ethical AI practices including making sure that is not behaving or abetting in ways that counteract diversity /inclusive practices and codes of conduct etc of the company that deploys it. It scans for unconscious bias in language or interactions. It acts as an add-on service that gives the company piece of mind in their particular adopted AI system.
