Jaguar Land Rover: Creating with Creators
Jaguar - “Copy of Nothing”
Proud to help Jaguar make the biggest game changing transformation in Jaguar history, the pivot to being a progressive, lifestyle brand about sustainability and originality. We did this by redefining their identity as a “A Copy of Nothing” and “Never In Neutral” appealing to a new multi-cultural, progress-minded audience. We created and collaborated with influencers and creators who are never in neutral - embodying originality, daring and new ways of doing things.
Simu Liu
I sat down with Simu Liu, AKA Shang-Chi, and we worked together on coming up with a way for him to share his real, everyday life with his followers and ours. We spent a couple of days with him as he shared his life with us that made for authentic content.
Layton Williams and Daniel Fletcher
We partnered with Layton Williams, actor, singer, dancer and musical theatre performer and Daniel Fletcher, a cutting edge, fashion maven, also known as “Harry Styles favorite designer”.
Sharon Chapman, Ashley Davis, Donna Turner.
Collaborated on “Faces of Jaguar” with Sharon Chapman, a motorcycle racer and pilot with her own following, Ashley Davis, Director and Producer and Donna Turner, Athlete and Engineer. They partnered with us to challenge gender norms on International Women’s Day. We created our #ChooseToChallenge initiative with them.
Judy Wu
We worked with Fashion Designer/ Creator, Judy Wu for our Jaguar “Hard to Forget” series.
DJ - MK
Detroit born Marc Kinchen, otherwise known as MK, is a multi-platinum selling record producer, DJ and AREA10 label founder. We collaborated with MK to curate an inspired playlist soundtrack for the launch of the new Jaguar F-PACE and to create content on our channels. It marked the start of a new an ongoing Jaguar collaboration with Sony Music’s 4th Floor Creative that aims to help showcase emerging and established talent.
Jamie Cartwright.
Defender - “Embrace the Impossible”
For Defender, we created with influencers and creators who authentically connect with adventure and outdoor communities. By partnering with voices in the off-road and exploration space, we helped amplify Defender’s rugged identity. These creators showcased their real-life experiences with the vehicle, creating content with us that spoke to with their followers and showed how they do the impossible.
Mikaela Shiffrin and Lindsey Vonn
Casey Neistat
When Mega Youtube Creator Casey Neistat posts, people listen. We had a lot of fun working with this. He would post along side actual promotions we ran with his own take on it. And (see below) we even would take comments that he made about our vehicles, respond to them and then turn them into actual ads in real time and post them.
Dr. Elizabeth Greig
We worked with and profiled Dr Greig who actually flies her Defender to places where there are natural disasters so she can help and then report back on her channels to create awareness.
Tylynn Nguyen
We worked with Fashion and Beauty Designer who helped us define the fashion side of the new brand.
At Range Rover House.
