JAGUAR - Going Carbon Zero

SHARED

Responsible for both managing and creating the daily organic and paid social feed. IG + FB + X examples here:

https://www.instagram.com/jaguar

https://www.facebook.com/Jaguar/

CONTENT

Creative Director and Writer at the helm as we are helping Jaguar make the biggest game changing transformation in its 100 year history; the switch to 100% electric by 2030. Doing this by creating communications, experiences and multi-channel content that reflects the values and ethos of a more progressive, daring, action-oriented crowd. We are embracing and celebrating progressive thinking everywhere, championing influencers who embody creativity, daring and pioneer new ways of doing things. Dj’s and fashion designers and extreme athletes who are relevant to our markets are joining us in creating content on their channels and ours. This is moving consumers toward high advocacy. We also are moving to a brand identify and design imagery toward fashion rather than car advertising to embody the overall brand strategy of Modern Luxury.