Kohls - Kidmoji
At Huge, I created "KidMoji"; a retail experience that brings kids together with personalized avatars that they can use to communicate with parents, find new styles, and shop together. We found that Back To School shopping is a MAJOR painpoint for both parents and kids. More parent-child fights break out on that day than any other. As we discovered, it’s partly because kids and parents are already tense about the summer ending combined with parents spending money and yearning for their kids not to change and get older. And for the kids, being in a store shopping for clothes is the last place they want to be on that day. I responded by creating “Game On”; an SMS interaction to bring them together and communicate with some fun and lightness. Now, instead of ending the day not talking, they talked more via text IN THE STORE. Through a partnership with Snap, it allows Moms to shop for Back to School clothes with their kids using those avatars in store to get great deals. It raised transaction value by 13% adding cross-selling and upselling opportunities and raising revenue by 10-30%.
