CONCERN - “We-commerce”
The Concern Corp is a charity that helps natural disasters around the world with the precision of a military operation. We captured their tough intensity and also built the idea of an actual Amazon marketplace of good goods for humanity. It’s called “We-commerce’
You would buy "packages" that have different tools for helping in a given cause like Covid or Ebola around the world. Then earn badges that give you social currency and get you actual pre-packaged deals (ie. On Amazon or Shopify etc). It was designed as a simple way to raise the amount of support for the charity, engagement with in-depth content and consultation bookings in a short period of time.
Followed it up with brand awareness campaign.
