KNORR - “A La Cardi B”
Knorr is all about family dinners at home. Cardi B had tweeted recently that her true happy place is “family and food”. We asked to use her lyrics as wisdom in Open Fortune’s branded fortune cookies. Why fortune cookies? Because you have them right after take-out. And they reach millions of people per night. They came w/ QR Codes leading to challenges to cook in her “a la Cardi” Trinidad and Dominican roots. And a curated a playlist as a “flight” “to go with each dish.
