Range Rover - Lead By Example
I created the “Lead By Example” campaign and others to integrate Land Rover into the luxury lifestyle sphere, connecting the brand with both high-end living and heroic adventure solidifying Land Rover's identity as a symbol of modern luxury and technological excellence.
As we developed a beautiful and luxurious look, feel and tone, we also began to create stunts, experiences and events around the world that showed the heroic side of these vehicles. This allowed us to create amazing content for our owned, paid and shared channels which led to huge amounts of earned media and buzz. We demonstrated that in the modern world, Luxury and Elegance can coexist with adventure and daring.
We highlighted and featured both entrepreneurs and artists who lead by example in their own arena. We partnered with CFO of Footlocker, Andrew Page, Fashion Designers like Miminat Shodeinde and musician tastemakers like Aurora Anthony and so many more
We engaged innovative partnerships with other brands that Lead by Example like Virgin Galactic.
Tesla leads by example by changing how they interact with the customers, so we worked directly with our dealerships to change their entire model to a Tesla model of customer centric interaction.