General Mills - Panda Jig
General Mills new Chinese food division. I found through competitive search term rankings that the number one term used in Chinese food delivery search was, oddly enough, the word “panda”, due to the popularity of Panda Express.
So, we took the keyword back. Ran out and shot home-made looking content where a #panda breaks into a home and finds itself stir frying our product. We piggybacked on two trends; the uploading of animal sighting on YT and panda dancing videos.
