“Marcus” By Goldman Sachs

Goldman has it’s eyes on GenZ. And the number #1 biggest issue for them is sadly, debt. So they created Marcus. A new product and service that helps you greatly simplify your finances through mobile apps and stay out of debt. We found the highest expense for new home owners were, not surprisingly, home repairs and surprisingly, pet care. We created social films and comms that captured all the many reasons you go into debt to show we understood and have the solutions.

Then created a spoof of the Walking Dead called “The Walking Debt”. Since so many people are now stuck in debt, I presented it as a disease that is not their fault. The only cure is Marcus. Of course.

And presented a Fitbit that tracks your financial health rather than just your physical health.