“Marcus” By Goldman Sachs

Number #1 biggest issue for Gen Z ? Sadly, debt. This new mobile product app helps you greatly simplify your finances to help keep you out of trouble. Through social listening we ranked all the highest expenses and made social films around the top ten. Ie. home repairs and surprisingly, pet care. Our way to show we understood and our app may have the solutions.

Then created a spoof of the Walking Dead called “The Walking Debt”. Since so many people are now stuck in debt, we presented it as a disease that is not their fault. The only cure is Marcus. Of course.

Part of the Cure: A Fitbit that tracks your financial health rather than just your physical health.