Partnerships are Everything

Brands are only as good as the people they hang out with. We reached out to amazing partners who shared our values and they helped us create reach and resonance with the audiences we connected with.

Nvidia

Partnered with Nvidia. Using NVIDIA's Omniverse platform to generate highest fidelity Defender vehicles from computer-aided design data for marketing purposes. Coupled with the NVIDIA Edify-powered generative AI micro service, we enabled the creation of cinematic 3D environments via conversational prompts. The result is a fully immersive 3D scene, harmonizing realistic, generated environments with a digital twin of the Defender vehicle.

X Complexcon

Partnership with the annual ComplexCon event under our campaign idea "Movement is Everything." ComplexCon, known for its long lines and dynamic activations and diverse audience, providing an ideal platform for this collaboration.To enhance the experience, Jaguar partnered with a variety of creatives, including artists, athletes, and influencers. Each creative was tasked with redesigning a vehicle based on their unique styles and disciplines. Our proposal including getting artist Daniel Arsham, who applied his signature decaying technique to the futuristic I-PACE, creating a striking visual contrast. And gettting, musician Rico Nasty to infise her loud punk-rap aesthetic into the fierce F-TYPE, resonating with her energetic fan base.

MGM - No Time to Die

Partnership with James Bond “No Time To Die”. Defenders were actually used in the film. Not by Bond but by the villains which made it even more bad-ass.

X Nike

Partnered with Nike for a Superbowl shoes drop for a first grab at women’s Jordans in the Phoenix desert.