Puma - Branded Mythology
I created this speculative "The Puma Monk" campaign to promote the new Puma Ignite sneaker, designed with energy release technology. This campaign featured an urban monk named Hermes, who shared his insights on live feed as he ran a la RZA. He lectures on the power of energy in the Universe and the Tao of Running.
The lean budget campaign communicated his zen philosophy of universal energy and life meant to be only communicated through live feed as he ran. It was built to create a real-time following, and also to incorporate his street art to capture attention, produce graphic novels to delve into his story, and created art vids to visually express his journey and philosophy.
